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For ABA practices that have worked around their software long enough.

20 Years of Workarounds. We Rethought Them All.

For 20 years, ABA software required you to work around it. We spent the last year rethinking scheduling and clinical from scratch to build a faster, intuitive, reliable, AI-embedded experience ready to support organizations at every stage of growth.
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See the benefits immediately: 
  • Your entire day, in one platform, changeable in a click
  • Notes and data captured in the room, in the moment (not chased down after)
  • Every goal tracked at your client's pace, from baseline to mastery, automatically
  • A record built to “prove it” the instant a funder asks

Request a Demo

Already Trusted at Scale

96,000+

providers run on RethinkBH today

2

platforms reimagined at once

~20

ABA organizations helped design the modernization prior to launch: real BCBAs, real RBTs, real feedback

Built to Hold up on Your Worst Tuesday

The calendar that doesn't slow down when your day does.

Every hour of care starts as a decision: who, when, where, and whether the authorization covers it. Rethink's modernized scheduler puts your entire day in front of you, in whatever view actually matches how you work (day, week, month, or list), with saved views and smart filters so you're not hunting across screens when things move fast. Change any of it in one click, and it stays smooth and steady, no matter what.

Because when the hour lands right, nobody has to call a family to apologize.

 

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Session
Rethink Your Session

Built around real clinical judgment, not a workaround.

The modernized clinical platform experience was designed around practicing BCBAs, so every goal moves through its own phases, from baseline to mastery, because no child completes everything on the same timeline. Harness one workflow for BCBAs and RBTs, not two systems pretending to talk to each other. Faster to navigate, simpler to use, and built to keep the clinician focused on what matters.

Because when the tools keep up with the session, the clinician's attention stays on the child, not the screen.

 

Capture, in the moment

Data that moves with the session, not after it.

Notes and data are captured while they're still fresh: on a phone, in the room, offline or on. A session can pause, step away, or be handed off to another clinician without ever losing its thread.

Because in-home care shouldn't depend on a signal.

 

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clients
Whether You're 10 Clients or 10,000

Built to grow with you, not just for where you are today.

Most ABA software starts out fine, then slows down as you add staff and caseloads. Rethink’s modern platform experience was built to hold up as you scale, so growth means more capability, not needing a new software partner.

Because you shouldn't have to outgrow your own platform.

 

Rethink Your Record

A record built to “prove it.”

Six months from now, a funder asks how a child progressed, and the answer already exists. Every data point shows who collected it and when. Corrections are captured as history, never silently overwritten.

Because when the hour is captured completely, “prove it” stops being a threat.

 

datapoints

 From the BCBAs and operators in the room while we built it

"I really, really like what you built. I have very few notes."

-Tracy

ABA Solutions

"I love the way it looks. I think it's so user friendly." 

-Malky Dym

Achievers

"This will be very beneficial for our clinicians. Having a place where it all lives is going to be good."

-Stephanie

Gateway

"Some of the changes are life-changing. We are excited to be part of the process."

-Interactive Kids

Trusted by ABA practices

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This Is the Largest Enhancement in RethinkBH History, and You're Seeing it First.

Nearly 20 ABA organizations collaborated with us to build a better experience. Now it's your turn: Take a look at what changes when your software stops asking you to work around it.

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RethinkBH
49 W. 27th Street, 8th Fl, New York, NY, 10001